Mornig 7 o clock, i was still rolling on my bed not in a mood to set on for a new day. I just lied on bed, thinking i will manage to go to sleep again, but i couldn't. So, I tardily sat on my bed, fumbling for my mobile to see what is time and shecdule myself to hurry up for office.
Couldnt find my phone so easily, it was hiding under a pillow, like it was too realxing silently. As I unlock my mobile, have seen 9 unread messages. I was happy(coz, these days you hardly get any messages from known ones, unless they have special offers) about the number 9 and started checking them in hope of any of my friend kept me an important info.
But to my sad, all of them are from onle one sender,i.e, "Mginger" . its a kind of media where business advertisements are carried out through SMSs on mobile phones.
As it is new year fest season, every message was about various parties, visiting celebrities at pubs, restaurants, asking for my enrollement in these celebrations if inclined. Its really useful for guys like me, scratching my head where to blast my new year celebrations. Instead of unfolding every newspaper, these messages directly throws a chance in my court to check those options.
Isn't it a great way, innovating idea (business colloquial usually i husk with my MBA aspire friends) of advertising different brands, occassions etc..in cheaper and direct to the subcribers.This is new stride in marketing front, it brings needed products information to our door step(i mean in mobile). if you are interested just subcribe with these sites , give your preferences of advertisements and you will start receiving them.
some may be feel this as quite an nettling one, but if i say, you will get paid for each message you receive. Yes, its true,It may be in a small pennies for each message, but just think, if you get 5 messages in a day, every day 5 messages for 5 days, every day 5 messages for 5 weeks...hmm gonna be a considerable amount. And dont worry about crediting the money, it will be paid to the account we registered with respective sites.
Here, marketing stratergy is to encourage subcriptions of common man at free of cost, this will increase the advertising foot holds to larger communities. later on start advertising.
It is benefit to all the 3 parties involved in advertising a brand, one is the product or brand directly, second is the media (just like Mginger and networking sites), thrid one is we, the persons reading the advertisements. Ofcourse, we are new in this casting.
if we seriously ponder on for these kind of advertisings, we will come across many in our day to day work. Take examples of google ads, Google Adwords on our personal sites. There are some exclusive sites, where in we will be paid based of number of clicks on the sites, number of times logins ...lot of other means.
I believe these sorts ads will be worth for the time we are going to spend on it. check out these if possible.
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3 years ago
Agreed with u Raj…..Infact Internet marketing and Mobile marketing are the new avenues for Product/Services Vendors.
ReplyDeleteAlso the Youth factor that attracts these vendors to such innovative style of advertising without letting them turn off any stone unturned remains unperturbed.
To meet this new market demand ,I even heard that B-schools are coming up with electives based upon such Innovative marketing styles.